EL PASO, TX – July 27, 2026 – Good Life Companies (Good Life), a partner to independent financial advisors nationwide, announced today that Marco A. Rodriguez, CEP® has joined NorthStar Wealth Advisors as a Wealth Advisor.
Rodriguez brings nearly two decades of experience in the financial services industry, including more than a decade as a licensed financial advisor, helping individuals, families, business owners, physicians, executives, and retirees navigate important financial decisions. Fluent in English and Spanish, he specializes in wealth management and comprehensive financial planning, with extensive experience serving cross-border families throughout the U.S.–Mexico Borderplex. His practice focuses on helping clients build, preserve, and transfer wealth through personalized financial planning and disciplined investment management.
Rodriguez also serves on the Board of Directors for Goodwill Industries of El Paso and is an active member of the El Paso Estate Planning Council.
“Joining NorthStar Wealth Advisors and LPL Financial allows me to devote even more of my time and energy to what matters most; helping individuals, families, and business owners make confident financial decisions through personalized wealth management and comprehensive financial planning.”
“Marco is an excellent addition to our team,” said Ronald White, Account Executive and Manager at NorthStar Wealth Advisors. “He shares our commitment to putting clients first and building long-term relationships through thoughtful, personalized financial guidance. We’re excited to welcome him to NorthStar and look forward to the impact he’ll have on our clients and our firm.”
“Too many advisors spend years building careers without having the flexibility to grow on their own terms,” said Conor Delaney, Founder and CEO of Good Life Companies. “Marco’s decision to join NorthStar Wealth Advisors reflects what more advisors are looking for today: the freedom to serve clients their way, backed by the technology and operational support to build a stronger business. Our role is to remove operational friction so advisors can focus on their clients and building long-term value.”
About Good Life
Our mission is to help more Americans and business owners achieve their version of the Good Life. We do that by serving independent advisors, helping them stay focused on their priorities and goals by making it easy for them to focus on their clients. Good Life offers a comprehensive platform of services and solutions that empower independent financial advisors throughout the lifecycle of their business, including a turnkey platform to launch their business; services to manage their practice; investment management, financial planning, and insurance services to grow their client relationships; support to improve their quality of life; and partnership to support strategies for growth and monetization. The Good Life network is made up of more than 200 financial advisors.
Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC. Good Life Companies, NorthStar Wealth Advisors, and LPL Financial are separate entities.
Media Contact: Tatiana Perez, Manager of Corporate Marketing & Public Relations | tatiana.perez@goodlifeco.com | (407) 557-8787
