Image features Gonen Ergas, the new East Coast Director of Sales for Good Life

Good Life welcomes Gonen Ergas to our growing team of talent. As East Coast Regional Director of Business Development, Gonen serves in a consultative role to help financial advisors tap into the value of Good Life’s independent platform to launch, grow, and unlock the most value for their business. 

“We welcome Gonen to the Good Life team,” said Greg Troccoli, Managing Director, Sales. “Gonen brings a deep understanding of the advisory marketplace and an appreciation for the advisors’ experience as they undertake a very thoughtful and influential decision in their career. With Gonen’s addition, we expand our ability to reach more advisors with the opportunity to launch an independent business and drive outsized value for their business.” 

Gonen has worked in financial services for more than 15 years. Most recently, he served as CEO of Advisor Search Partners, a firm he founded to serve as a confidential conduit for top financial advisors and wealth management teams to a highly curated portfolio of industry-leading boutique, regional, and hybrid independent models.

“Good Life has a unique model of support that enables advisors to operate with scale, backed by services and support that drive efficiency and enhance the client experience. And as advisors move through the lifecycle of their business, Good Life provides a path to grow and unlock the maximum value for their business. I’m excited to join proven industry leaders, and I look forward to helping more advisors experience independence at its best,” says Gonen.