Our History

Conor Delaney founded The Good Life Companies in 2012 after seeing a gap in the marketplace for successful advisors that wanted a turn-key solution to support their independent financial advisory practice. Mr. Delaney, along with his partner Courtnie Nein, began developing procedures, products, and support which became the foundation for the offering at Good Life today. Prior to that, he served as both a financial advisor and branch manager for Waddell & Reed Financial Services since 2005. He graduated from Alvernia University, Reading, Pennsylvania, with degrees in Accounting and in Business Management. Mr. Delaney was a graduate of Red Bank Catholic High School, Red Bank, New Jersey.

After losing his father prematurely while in high school, Mr. Delaney entered the financial services industry full time as a sophomore in college, obtaining both his securities registrations and insurance licenses while remaining a full-time student and NCAA athlete. He began his private practice first before eventually joining Courtnie Nein in 2007, beginning a successful partnership that led the team to found Good Life Financial Advisors, giving them the ability to do more for their current and future clients, while also creating the opportunity to roll out a national platform that is intuitively designed to accommodate successful advisors who share in the same desire - serving their clients, community and family.  

Mr. Delaney was also the driver behind creating Good Life Advisors, the Advisor Owned RIA. Again noticing a demand in the marketplace, a specialized model was created which afforded independent IAR’s the ability to own a piece of the RIA instead of just utilizing the RIA for the compliance services. He believes his responsibility is not just to oversee a company that delivers a great product to advisors looking to go independent, but also to help create more wealth for the advisor team by developing new assets and ideas for the firm. He believes in creating jobs and opportunity in communities around the country. To execute on this large responsibility, Mr. Delaney has surrounded himself with an executive team that includes veteran industry professionals and people with a long-established track history of building great companies in various marketplaces in the country.  

Delaney married his college sweetheart, Liz, in 2008. They have four children: Blake Seraphina, Rhys Brian, Elena Rae and Boston James. They enjoy distance running as a family and spending time with their brothers, sister, and nieces in New Jersey. Delaney is also a volunteer board member at the YMCA, and an active participant in the Lions Club, Greater Reading Chamber of Commerce and the Alvernia Alumni Association. 

Lauren Hoyt-Williams joined Good Life Companies in March 2023 as Vice President, Marketing and Communication. She graduated from the University of Florida with Bachelor of Science degrees in both Advertising and Journalism. Lauren brings over 20 years of experience and is responsible for the strategy and execution of activities across brand, PR, marketing, and employee and advisor communication. She most recently served as head of PR at LPL Financial, where she directed the firm’s external narrative and led the strategy and execution of media and industry engagement to grow brand value for the Fortune 500 company.

Lauren resides in the greater metro Charlotte area with her two kids, Zoe and Reese. She enjoys running, Orangetheory, traveling, and attending her children's sporting events.

Greg Troccoli joined Good Life Companies in 2023 as the Managing Director, Sales. In this role, he is responsible for leading our business development teams and developing strategies to support growth for our advisors and our company.

Most recently, Troccoli was SVP, Business Development at B. Riley Wealth Management (BRWM) where he led the growth of its advisory channel and U.S. Independent channel. Prior to that, he was Head of Business Development at Dynamic Beta Investments. Previous roles include Managing Director and Head of North America Business Development at Gottex Fund Management and Managing Director and Head of National Accounts/Broker Dealers, Banks & Trusts at DWS/Deutsche Bank Group. Earlier in his career, he was the Chief Technical Analyst for Prudential Financial and a paid contributor for CNBC. He graduated from Saint Michael's College with a Bachelor's degree in Economics.

Greg lives in the New York Metropolitan area, lends moral support to his aspiring Actor son John Taylor, and cultivates his zen on the golf course.