Reading, PA – May 8, 2023 – Good Life Companies has hired industry veteran Greg Troccoli as Managing Director, Sales, effective May 1. Troccoli will be responsible for leading the sales organization and developing strategies to support growth for the company and the Good Life advisor network, which is made up of approximately 210 financial advisors nationwide serving approximately $7 billion of AUM. Troccoli will report to Good Life Founder and CEO Conor Delaney. He is based in the New York City area. 

“Greg is a dynamic and strategic leader with experience across all aspects of the advisory business,” said Delaney. “He brings a deep understanding of the advisor experience, a capacity for building strong relationships with advisors and partners, and a commitment to helping advisors reach their potential. He will be instrumental in our mission to serve advisors purposefully as we double down on our commitment to our advisors and grow our ambition to help all advisors build maximum value for their businesses.” 

Most recently, Troccoli was SVP, Business Development at B. Riley Wealth Management (BRWM) where he led the growth of its advisory channel and U.S. Independent channel. Prior to that, he was Head of Business Development at Dynamic Beta Investments. Previous roles include Managing Director and Head of North America Business Development at Gottex Fund Management and Managing Director and Head of National Accounts/Broker Dealers, Banks & Trusts at DWS/Deutsche Bank Group. Earlier in his career, he was the Chief Technical Analyst for Prudential Financial and a paid contributor for CNBC. He graduated from Saint Michael’s College with a Bachelor’s degree in Economics.

“Good Life has solved for an industry need to make it easy for advisors to launch, grow and monetize their business without losing focus on their clients or the things that are most important to them,” Troccoli said. “It’s exciting to help advisors tap into a platform and partnership that can change the way they do business and the quality of their lives.”



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